By the 1990s, Warren had become an icon within the Christian subculture. Today, 22,000 people attend Saddleback each week. Thus was born the 'seeker-sensitive church.' 'How to raise a child, how to deal with a divorce, how to deal with personal issues, alcoholism, workaholism - all the kinds of problems that are part of the human experience,' Domke says. Warren shied away from fire and brimstone, though that's part of his Southern Baptist theology. 'You go out, and you build a clientele, and you build a relationship, and then you invite these people to check out the product.' 'He sold it like people sold vacuum cleaners in the 1940s,' Domke says. Based on that survey, Warren shaped Saddleback Church to meet their needs.ĭavid Domke, author of The God Strategy and a professor at the University of Washington, says Warren targeted the young, upwardly mobile, busy baby boomer. They told him church was too formal, it was irrelevant or was always begging for money. And he also asked them, 'Why don't you go to church?'' 'And he asked them a lot of questions about what advice they'd give to a new pastor in the area. 'He knocked on doors of hundreds of people,' says his brother-in-law, Tom Holladay. But he did have a plan: to build a church for people who never went to church. Warren had no money, no building, no congregation. In 1980, fresh out of seminary, Rick Warren and his wife, Kay, moved to Mission Viejo, Calif., to start a church. Warren spoke at the Clinton Global Initiative on Sept. You can listen to Pastor Rick’s Daily Hope, his daily 25-minute audio teaching, or sign up for his free daily devotionals at than 22,000 people attend Rick Warren's Saddleback Church each week. Pastor Rick also founded the Global PEACE Plan, which Plants churches of reconciliation, Equips leaders, Assists the poor, Cares for the sick, and Educates the next generation in 196 countries. As a global strategist, he advises world leaders and has spoken to the United Nations, US Congress, Davos Economic Forum, TED, Aspen Institute, and numerous parliaments. As a theologian, he has lectured at Oxford, Cambridge, Harvard, University of Judaism, and dozens of universities and seminaries. It has been translated into 90 languages and sold more than 50 million copies in multiple formats. As an author, his book The Purpose Driven Life is one of the best-selling nonfiction books in publishing history. Rick Warren leads a 30,000-member congregation in California with campuses in major cities around the world. As founding pastor of Saddleback Church with his wife Kay, Dr.

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